Nor:disk and Silanos
HOST 2023, Milano IT
Brief
This project was initiated by Nordisk, a Scandinavian company that provides ware-washing technology, as they were to be participating in The HOST 2023 exhibition. In the early stages of the design, it was decided that they would split the booth with their Italian partner Silanos, another producer of ware-washing technology. Some of the parameters given for the booth collaboration were:
Two sections, one for each company.
A shared bar, representing their partnership.
VR station for Nordisk
Display pedestal for Silanos dishwasher.
Progress
Our design team was divided in two, each one focusing on one client. Sharing our designs helped us combine the middle section with the bar to make sure both client's needs were met. Once the final design came together, the booth had two clear visual styles but with the same high-quality design and focus on details.
VR Station
The technical challenge for this project was the VR station. The idea was to create a virtual washing room displayed with and without Nordisk technology. When first entering the VR application, the viewer is met with a dirty washroom where a single dishwasher is trying in vain to keep up with all the piling dishes using his hands to clean them. The following level is a clear improvement as the dish room has installed several Nordisk ware-washing machines that make sure there are no dirty plates to be found!
Nor:disk and Silanos
HOST 2023, Milano IT