Nolato
Pharmapack 2023, Paris FR
Brief
The first of the three booths was for Pharmapack in Paris. Nolato had invested substantially in building up its exhibition assets and asked us to reuse as much material as possible. And to do so while enhancing the design and making the booth more interesting – and all in a very short time frame. The main input was:
Same space as last year, 3 x 5m
Allow for at least three product stands
Maximize seating opportunities
Small storage area should be available
Improve showcasing of the sustainability efforts
Challenge
When we brainstormed around this, our main challenge was to devise something new and fresh that worked for the first booth and allowed for a continuation through the year, even if we had no time to test the design on the other booths.
Solution
We succeeded in striking a perfect balance between reusing elements from previous designs while introducing three new key components:
A playful floor design that brought all the different parts together and could be flexibly adapted to future configurations.
More live and organic elements used in one third of the booth space to support the sustainability message.
More screens to allow for multiple messages without cluttering the wall design with words.
Nolato
Pharmapack 2023, Paris FR