Nolato
CPHI 2024, Milano IT
Brief
For the second time at the annual pharmaceutical exhibition CPHI, we designed a booth for our client Nolato. To save on both costs and the environment, we try to reuse as much as possible from previous exhibitions. However, this year Nolato requested a new solution to display their products as the previous display counter felt ill placed and closed off parts of the booth.
Progress
To meet our clients request, we created a custom designed cabinet that could be built into the structure of the booth. It can easily be fitted into new designs, creating an interesting display area for products in future booths. To make it even more useful and eye-catching, there are two square-shaped screens built into the shelves.
Result
While the design and layout were new, we made use of several preexisting components which resulted in a “Better Stand Gold” award. With the new cabinet fitting right in, the booth felt more spacious and unique than ever before. Design is always best when it's functional and appealing!
Nolato
CPHI 2024, Milano IT