Playful portfolio
Tetra Pak, Gulfood 2024
Brief
Gulfood Manufacturing is a global food commerce expo that has been running for over three decades. For the 11th time, the show would be hosted in Dubai where Tetra Pak would participate. We were asked to help them make an interactive yet informative station to present their portfolio of Automation and digital offers. As we enjoy putting a twist on concepts, we suggested an actual portfolio with LEGO sets.
Progress
For a few years, we have designed Tetra Pak LEGO equipment as give aways and so, this idea was not farfetched. As our CEO Jan has a personal interest in LEGO, he saw it as a fun challenge to visualize complex product solutions as miniature LEGO creations.
Delivery
Each presenter at the expo was given a portfolio with a selection of LEGO sets that helped them explain the offers to the visitors. The LEGO sets could be placed on a tabletop screen with an overview of a factory to show how these solutions could benefit the production. We imagine that these visitors will not soon forget this unique presentation!
Playful portfolio
Tetra Pak, Gulfood 2024