IMMERSIVE ROOM
Graphic Packaging International, PackExpo 2024
Inspiration
At our internal events, we often present new techniques and ideas that can benefit our clients. For Graphic Packaging, a packaging company we’ve worked with on several projects, we created an immersive room concept to showcase their equipment. The idea was to enable them to demonstrate their packaging line at expos and events without having to bring the actual machines.
Progress
Graphic Packaging was intrigued. The concept offered a unique and sustainable way to present their new Boardio™ line at PackExpo in Chicago. We built the immersive room using 3D models of the machines and footage captured at Grapgic Packaging’s office in Lund.
Result
Stepping into the immersive room allowed visitors to fully experience the production line, accompanied by machine sounds, and explore its design and features in a new and exciting way. Using the control panel, close-up footage of features appeared and the package keylines and look could be changed. The traditional machine setup actually felt a bit bland compared to the immersive experience!
IMMERSIVE ROOM
Graphic Packaging International, PackExpo 2024